Catalog, Side A—ZP Products

2013 Catalog, Cover

Description

Catalog Side A is of Zero Point Products. Side B is of Point One (a subsidiary) Services. Side B sits in back of Side A, upside down, so that when it is turned right side up, Side A sits in back of Side B, upside down.

“Great Divide” concept is about Zero Point’s great divide, the amicable division of the company into two parts. The theme, colors, and graphics meant to play on the dramatic nature of the work the company and its subsidiary share.

For

Zero Point