FabulousFridays event at First Colonial Eye Center
Description
FabulousFridays is my original event concept created to boost business on cosmetic services. Event conceptualized to be an experience, and not just an occurrence, in which lovely ladies could benefit from superb service, care, and great deals and discounts. A very meek budget was put to good use and a high-quality, high-end suggestive image was obtained and used to attract the target market via pieces familiar to a medical field, printed in and out of house, including posters and appointment cards. Other pieces such as the discount card and “Thank You” card were done to fit within the campaign, as are the emails created within the establishment’s ESP.
The first event boosted cosmetic treatment business by 23% for the year thus far, and has since repeated and is scheduled to repeat once more.
For
First Colonial Eye Center
Type
Event Concept, Marketing, Branding, Graphic Design, Copywriting